Pages, tabs, and headings should be brief.
Avoid redundant information. The Pratt Institute Libraries logo, search box, and navigation bar are on every page of the website. We should name things plainly and avoid long titles that are hard to scan.
Here are some examples:
Don't repeat titles in headings on the same page. If your page is named Unicorn Images, don't put "Unicorn Images" in the title of every sub-box on the guide page. This is harder to scan, but is also redundant and time consuming for users with screen readers.
Adapted from usability.gov: