DM 621 Strategic Marketing
- Green Marketing: A Means for Sustainable DevelopmentGreen Marketing: A Means for Sustainable Development, Choudhary, A and Gokarn, S, 2004, Journal of Arts, Science & Commerce, ISSN 2231-4172
- The Decline and Dispersion of Marketing CompetenceThe Decline and Dispersion of Marketing Competence, Webster, F.E., Malter, A, and Ganesan, 2005, MIT Sloan Management Review
- Worried about strategy implementation? Don’t overlook marketing’s roleWorried about strategy implementation? Don’t overlook marketing’s role, 2010, Slater, S, Olsen, e, Hult, T, Kelly School of Business, Indiana University
- Rethinking MarketingRethinking Marketing, Rust, R, Moorman, C, Bhalla, 2010, Harvard Business Review, January-February
- Choosing the Right Green Marketing StrategyChoosing the Right Green Marketing Strategy, Ginsberg, J, Bloom, P, 2004, MIT Sloan Management Review, Vol 46, No 1
- Decision Driven MarketingDecision Driven Marketing, Joshi, A, Gimenez, E, 2014, Harvard Business Review, July-August
DM 622 Advertising and Promotion
- Freakonomics Radio: Does Advertising Actually Work? Part OneFreakonomics Radio: Does Advertising Actually Work? (Part 1: TV) (Ep. 440)
- Freakonomics Radio: Does Advertising Actually Work? Part TwoFreakonomics Radio: Does Advertising Actually Work? (Part 2: Digital) (Ep. 441)
- How the @!#$ does advertising work, with Cadillac CMO Melissa GradyThe Verge: Decoder with Nilay Patel: How the @!#$ does advertising work, with Cadillac CMO Melissa Grady
- The 6 types of user segmentation and what they mean for your productUX Collective: Think Segmentation
- Make it personal: Using marketing personas and empathy in your marketingThinkWithGoogle: Marketing Personas
- How to create a user persona99Designs
- What is a marketing funnel? How they work, stages, and examplesAmazon: Marketing Funnel
- How to Design a Perfect Facebook Funnel for Your BusinessHow to Design a Perfect Facebook Funnel for Your Business
- Customer journey mapping in marketingJourney mapping in marketing
- What is an insight, anyway?ThinkWithGoogle: What is an Insight?
- Craft InsightsIBM Design Research: Craft Insights
- What a Cookieless Future Means For Data-Driven MarketingSalesforce: Cookieless Data-Driven Marketing
- Why First-Party Customer Data Is Better Than Using Cookies (Really)Salesforce: 1P Customer Data
- When People Pay Attention to Video Ads and WhyHBR: Attention to video ads
- Creativity in Advertising: When It Works and When It Doesn’tHBR: Creativity in Advertising
- Yes! 50 Scientifically Proven Ways to Be PersuasiveFS: Yes! 50 Scientifically Proven Ways to Be Persuasive
- Ads of the WorldAds of the World: multiple formats
- iSpot.tviSpot.tv: TV ads
- Duke University Repository Collections and Archives: Ad AccessDuke Library: 1910-1959 multiple formats
- DM622-2022-Assignment-1DM622-2022-Assignment-1
- Duolingo Brand GuidelinesDuolingo Brand Guide
- Duolingo Press RoomBackground/Press
- Duolingo FinancialsFinancials
DM 632 Leadership and Team Building
Leading from the Emerging Future by Call Number: 306.3 S311; 306.3 S311 c.2ISBN: 9781605099262Publication Date: 2013-04-01eBook Access: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=591172&authtype=shib&site=eds-live&scope=site&authtype=sso&custid=s8440772
Reframing Organizations, CafeScribe by Call Number: 658.406 B692R4ISBN: 9780470641668Publication Date: 2010-04-15
Making sustainability stick : the blueprint for successful implementation by ISBN: 9780133445633Publication Date: 2013
DM 641 International Environment of Business
- 4 Effects of Globalization on the Environment4 Effects of Globalization on the Environment, HBS Business Insights (2021)
- Effects of Economic GlobalizationEffects of Economic Globalization (National Geographics, June 2022)
- Can Good Corporate Citizenship Be Measured?Can Good Corporate Citizenship Be Measured? A. Sorkin, New York Times (June, 2017)
- The World's Megacities Are Set for Major GrowthThe World's Megacities Are Set for Major Growth: The Statistics Portal
- Carbon ClockBloomberg Carbon Clock
- Types of Corporate Social Responsibility to be aware ofTypes of Corporate Social Responsibility to be aware of (HBS Business Insights, 2021)
- Business Growth Strategies for 2023 and BeyondVideo: Business Growth Strategies for 2023 and Beyond (SMA Marketing)
- The life centricity playbookThe Life Centricity Playbook: Proven strategies for growth through relevance (Accenture)
- Defining and Measuring SustainabilityDefining and Measuring Sustainability (Columbia University, 2020)
- Measuring Sustainability as an Internal Process of a CompanyMeasuring Sustainability as an Internal Process of a Company (Green Business Bureau, 2021)
- Measuring SustainabilityMeasuring Sustainability (Venturewell)
- The State of Fashion 2019, A Year of AwakeningThe State of Fashion 2019, A Year of Awakening (2019) McKinsey & Company
- Kering: 2022 Full Year ResultsKering Group Annual Report (2)
- Applying the food–energy–water nexus concept at the local scale“Applying the food-energy-water nexus concept at the local scale” (2021)
- An Introduction to the Basic Concepts of Food SecurityAn Introduction to the Basic Concepts of Food Security, Food and Agriculture Organization of the United Nations (2015)
- Global Food Security Index 2022Global food security index 2022: An annual measure of the state of global food security.
- Water, Food and EnergyWater Food and Energy (United Nations)
- High and Dry: Climate Change, Water, and the EconomyHigh and Dry: Climate Change, Water, and the Economy (Worldbank)
- The sharing economy: Inaugurating an age of the heart"The Sharing Economy: Inaugurating an Age of the Heart” (Mohammed Sofiane Mesbahi)
DM 642 Business Law
- New York TimesCurrent Business & Legal Periodicals: New York Times
- Wall Street JournalCurrent Business & Legal Periodicals: Wall Street Journal
DM 643 Intellectual Property Law
- Fordham Intellectual Property, Media & Entertainment Law JournalFordham Intellectual Property, Media & Entertainment Law Journal
DM 644 Design Futures Theory and Practice
Cradle to Cradle by Call Number: 745.2 M136; 745.2 M136 c.2; 745.2 M136 c.3; 745.2 M136 c.4; 745.2 M136 c.5ISBN: 0865475873Publication Date: 2002-04-22
The Philsophy of Sustainable Design by Call Number: 720.47 M164; 720.47 M164 c.2ISBN: 9780974903309Publication Date: 2004-01-01
Resilience Thinking by Call Number: 333.7 W177; 333.7 W177 c.2ISBN: 9781597260930Publication Date: 2006-08-22eBook Access: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=203979&authtype=shib&site=eds-live&scope=site&authtype=sso&custid=s8440772
Worldchanging, Revised Edition by Call Number: 333.7 W9273ISBN: 9780810997462Publication Date: 2011-04-01
Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation, and Sustainability by ISBN: 9780071830751Publication Date: 2014-02-19
Massive Change by Call Number: 745.2 M447; 745.2 M447; 745.2 M447 c.3ISBN: 0714844012Publication Date: 2004-10-01
A New Green History of the World by Call Number: 304.2 P816ISBN: 9780143038986Publication Date: 2007-12-18
Strategic Thinking and the New Science by Call Number: 658.4012 S215ISBN: 9781451624281Publication Date: 2010-09-20- Leading from the Emerging Future by Call Number: 306.3 S311; 306.3 S311 c.2ISBN: 9781605099262Publication Date: 2013-04-01eBook Access: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=591172&authtype=shib&site=eds-live&scope=site&authtype=sso&custid=s8440772
Worldchanging by Call Number: 333.7 W9272; 333.7 W9272 c.2ISBN: 9780810930957Publication Date: 2006-11-01
- The Life Cycle of Materials in Mobile PhonesThe Life Cycle of Materials in Mobile Phones, A UL White Paper, 2011
Ecological Design, Tenth Anniversary Edition by Call Number: 363.7 V217EISBN: 9781597261401Publication Date: 2007-03-31
Imperfect Health by Call Number: 720.103 I34; 720.103 I34 c.2ISBN: 9783037782798Publication Date: 2012-02-27
- Catalyst Reviewhttp://www.catalystreview.net/
- The Story of Stuff Projecthttp://storyofstuff.org/
DM 652 Strategic Design Management
- Leading from the emerging future : from ego-system to eco-system economies / Otto Scharmer and Katrin Kaufer.Scharmer, O & Kaufer, K. Leading from the Emerging Future. Berrett-Koehler Publisher, 2013 (304 pages)
- Human Permaculture : Life Design for Resilient LivingAlonzo, B. & Guiochon. Human Permaculture: Life Design for Resilient Living. New Society, 2020 (240 pages)
- Trillion Dollar Shift: Achieving The Sustainable Development Goals; Business For Good Is Good Business.Hoek, M. The Trillion Dollar Shift, Routledge 2018 - Available free online (432 pages)
- Resilience thinking : sustaining ecosystems and people in a changing world / Brian Walker & David Salt ; foreword by Walter V. Reid.Walker, B, et al. Resilience Thinking: Sustaining Ecosystems and People in a Changing World, Island Press, 2006 (192 pages)
- Resilience : why things bounce back / Andrew Zolli & Ann Marie Healy.Zolli, A. & Healy, A.M. Resilience: Why Things Bounce Back. Island Press, 2013 (336 pages)
- A Safe and Sustainable World : The Promise Of Ecological DesignTodd, N. A Safe and Sustainable World: The Promise of Ecological Design. Island Press, 2006 (224 pages)
- Doughnut economics : seven ways to think like a 21st century economist / Kate Raworth.Raworth, K. Doughnut Economics. Chelsea Green, 2017 (320 pages)
- The upcycle : beyond sustainability, designing for abundance / William McDonough and Michael Braungart ; [foreword by Bill Clinton].Mc Donough. W. Braungart, M. The Upcycle. North Point Press 2013 (220 pages)
- The Body Toxic : How the Hazardous Chemistry of Everyday Things Threatens our Health and Well-Being / Nena Baker.Baker, N. The Body Toxic, North Point Press, 2009 (288 pages)
2008 edition available through Pratt Library
- The breakthrough challenge : 10 ways to connect today's profit with tomorrow's bottom line / John Elkington and Jochen Zeitz.Elkington, J. & Zeitz, J. The Breakthrough Challenge, Josey Bass 2014 (220 pages)
- Makers and takers : the rise of finance and the fall of American business / Rana Foroohar.Foroohar, R. Makers and Takers, Crown Business, 2016 (400 pages)
- The Drawdown Review : Climate Solutions for a New DecadeHawken, P. Project Drawdown (104 pages)
DM 655 New Product Management and Development
DM 656 Directed Research
DM 672 Business Strategy
- Wall Street JournalAt minimum current business periodicals (Wall Street Journal). Read daily!
- Business WeekAt minimum current business periodicals (Business Week). Read daily!
- Financial TimesAt minimum current business periodicals (Financial Times). Read daily!