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Design Management

Required and Recommended Reading for the Program

What is design management ?

According to the Design Management Institute (DMI), " Design Management encompasses the ongoing processes, business decisions and strategies that enable innovation and create effectively designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success". 

 

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Source: https://dm9barcelona.wordpress.com/what-is-design-management/ and https://www.dmi.org/page/What_is_Design_Manag