Detail from cover of Bad Gateway by Simon Hanselmann (2019).
In those early days, webcomics were some of the most influential pieces of the early-ish internet — vibrant and weird. They formed followings, which became communities, which became culture.
— Cat Ferguson, "Webcomics: An Oral History"
Since the early 2000s, the comics industry has undergone a slow but marked shift towards more diverse representation among creators, fueled in part by the growing ubiquity of the internet and the consequent rise of webcomics. While webcomics existed in some form since even before the World Wide Web — the first, Eric Millikin's “Witches in Stitches," was created for CompuServe, an early online service provider — the form exploded in popularity in the first decade of the 21st century. This period saw the creation of hundreds of beloved, long-running titles, including James Kochalka's autobiographical daily American Elf (began in 1998 but moved online in 2002), Nicholas Gurewitch's darkly funny and lushly illustrated gag strip Perry Bible Fellowship (2001), Chris Onstad's absurdist epic Achewood (2001), Ryan North's fixed-art masterwork Dinosaur Comics (2003), Kate Beaton's history-joke strip Hark! a Vagrant (2006), and Meredith Gran's character-driven Octopus Pie (2007).
The first Dinosaur Comics strip by Ryan North (February 1st, 2003).
With the rise of "Web 2.0" and the shift to social media, individual webcomic sites saw a fall in traffic as readers began to engage with content through these third-party platforms. However, crowdsourcing sites like Kickstarter and Patreon provided new revenue opportunities for both established properties and newer titles, such as Tom Parkinson-Morgan's Kill Six Billion Demons (2014) Guillaume Bonnet and Eve Bolt's Thief of Tales (2016), and Tommaso Devito's Ten Earth-Shattering Blows (2017).
Since the mid-2010s, readers have increasingly shifted to consuming digital comics through aggregator platforms like Webtoon and Tapas, which host vertical-layout "scroll comics" better formatted for reading on mobile. Titles such as Alice Oseman's Heartstopper (2016) and Rachel Smythe's Lore Olympus (2018) have cultivated massive readerships, eventually making the jump to physical print collections.
Detail from East of West by Jonathan Hickman and Nick Dragotta.
Image [Comics] started to subtly change as the years went on, going from an artist-focused company to one that was more writer-driven. Writers like Brian Michael Bendis, Jonathan Hickman, Matt Fraction, Kieron Gillen, Rick Remender, and so many others got their big breaks at Image...[the publisher] was responsible for an artistic renaissance in the early-'90s and then a writer renaissance in the '00s.
— David Harth, "10 Ways Image Comics Changed The Industry"
At the same time that the internet was providing unknown creators a way to get around gatekeepers like newspapers and publishers, the business of comics was undergoing another transformation. Following the narrative and artistic innovation of the 80s and 90s, graphic novels were increasingly seen as a worthwhile art form, and were being reviewed, discussed and taught in a variety of contexts. While the "big two," DC and Marvel, still dominated the publishing market, they had been joined by a number of competitors.
The 80s and 90s had seen the creation of alternative publishers such as as Fantagraphics and the Canadian Drawn & Quarterly. These continued to publish work by now-established artists like Charles Burns, Dan Clowes and the Hernandez Brothers, while discovering new creators who pushed the aesthetic and conceptual boundaries of narrative art — including Simon Hanselmann, Tom Gauld and Norwegian cartoonist Jason.
Meanwhile, non-superhero genre comics were undergoing a revival, thanks in large part to Image Comics and DC's Vertigo imprint. Image, which had cut its teeth in the 90s with superhero properties like Todd McFarlane's Spawn and Jim Lee and Brandon Choi's WildCATS, began turning out pop-cultural phenomena like Saga (Brian K. Vaughan and Fiona Staples) and The Walking Dead (Robert Kirkman and Tony Moore). Meanwhile Vertigo built its own impressive backlist, including Bill Willingham's Fables, Garth Ennis and Steve Dillon's Preacher, and Brian K. Vaughan and Pia Guerra's Y: the Last Man.
Finally, while graphic memoir had always been an important genre within narrative sequential art, the 2000s and 2010s witnessed unprecedented artistic output in this form, with many titles garnering wide recognition and praise outside the usual comics readership. Notable works include Marjane Sartrapi's Persepolis, Alison Bechdel's Fun Home, Craig Thompson's Blankets and Gene Yuen Yang's American-Born Chinese.