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A Brief History of Arts Marketing Thought in North America, 2017, The Journal of Arts Management Law and Society

Consumer satisfaction and post-purchase intentions: An exploratory study of museum visitors, 2004, International Journal of Arts Management

Green Marketing: A Means for Sustainable Development, Choudhary, A and Gokarn, S, 2004, Journal of Arts, Science & Commerce, ISSN 2231-4172

The Decline and Dispersion of Marketing Competence, Webster, F.E., Malter, A, and Ganesan, 2005, MIT Sloan Management Review

Worried about strategy implementation? Don’t overlook marketing’s role, 2010, Slater, S, Olsen, e, Hult, T, Kelly School of Business, Indiana University

Altruism and hedonism: A review and discussion of recent finds in the marketing and consumer behavior literature, Hine, L, 2010, Kelley School of Business

Rethinking Marketing, Rust, R, Moorman, C, Bhalla, 2010, Harvard Business Review, January-February

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Research Design