Information Experience Design

This is a foundational text for aspring UX experts and designers. You will need to know about this book!

A critical text on usability and the web. Krug has a great sense of humor and explains important web design concepts in a way that is very friendly and intuitive for newcomers.

Practical information on planning studies, metrics, and case studies

Based on one of the largest studies of eyetracking usability in existence used rigorous methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites.

"This is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just anything people use. This book is for UX researchers, designers, product owners, or anyone that has a vested interest in improving experience of websites and products"--Introduction.